Power tools free your hands, and new opportunities emerge for home improvement

After cleaning, sanding, assembling, and painting, the operator will not only get a brand new piece of furniture, but may also open the traffic password on social media.

In recent years, such home/yard renovation and DIY-themed videos have become popular on overseas social media. The trending topics #homeproject and  #gardening on TikTok reached 7.2 billion and 11 billion   views respectively. Benefiting from this upsurge in home  improvement, the category of DIY tools has grown  strongly on major e-commerce platforms, unlocking huge business opportunities.

DIY culture is popular, giving birth to hundreds of     billions of gold track

In European and American countries, the ownership rate of single-family houses and private courtyards is high.    During the epidemic, people spend more time at home. Renovating the home environment and arranging gardens have gradually become a home pastime for many        families. In addition, due to factors such as overseas      inflation and high labor costs, Europeans and Americans  usually adhere to the principle of “try not to find workers if you can do it yourself” when it comes to home       renovation and house repairs. growth of.


According to the survey, the global DIY home  improvement retail market is worth US$848.2 billion in  2021, and is expected to reach US$1,278 billion by 2030, with a compound annual growth rate of 4.37% from 2022 to 2030.  [1] Look at the growth of electric tools categories on major e-commerce platforms in recent years:

1. FinancesOnline, a foreign authoritative organization,announced the fastest-growing Amazon categories in 2022, including tools and DIY home improvement categories,  as well as patio, lawn and garden categories ranking in   the top six.

2. In 2022, the global penetration rate of AliExpress tools and lamps will increase by 3% year-on-year, maintaining a positive growth, of which Europe accounts for 42%,      Russia accounts for 20%, the United States 8%, Brazil 7%, Japan and South Korea 5%.  

3. On ManoMano, Europe’s leading e-commerce platform for home furnishing, gardening and DIY, the tools category maintained an annual growth rate of 15%.

 In fact, the tool industry as a whole is characterized by  stability, and even during the financial crisis, the market  has maintained a certain degree of resilience. In the      post-epidemic era, the remote office model has been     further integrated into the lives of European and         American people, and people’s pursuit of improving their family environment and quality of life continues unabated. These signs indicate that there is still a lot of room for growth in DIY tool products.

China’s electric tool industry under the tuyere

Returning to the supply chain, the current power tool industry chain in China is complete, and various            aggregation advantages have been formed in the upper, middle and lower reaches of the industry. According to   statistics from the Electric Tool Branch of China Electrical Equipment Industry Association, more than 85% of the   electric tools used in the world are produced in China,   and China’s electric tool exports account for about 40%  of the world’s total export of electric tools.

 Lusigang Town, Qidong City, Nantong City, Jiangsu      Province is the “Hometown of Power Tools” in China. In  the past, Qidong’s power tool companies mostly focused on the domestic market, or participated in the international industrial division of labor through OEM and OEM. The annual production and sales of electric tools here exceed 50 billion yuan, accounting for more than 60% of the    country’s total sales [4].

 However, in recent years, Qidong’s electric tool industry  is focusing on accelerating transformation and upgrading  through strategies such as technological innovation,      outward drive, scale development, and brand management. A group of large-scale and powerful electric tool companies have completed the transformation of their own      brands. At the same time, it has changed from fighting   alone to group development, and actively participated in  the national “dual cycle” strategy to accelerate the pace  of “going out”.


When Hugo cross-border visited the Qidong electric tool  industry belt last year, it was learned that Jiangsu  Dongcheng Electric Tool Co., Ltd., a local leading enterprise and also a leading brand in China’s electric  industry, began to accelerate the internationalization process of its own brand since 2013. , in South Asia,     Southeast Asia, the Middle East, Africa, and Latin  American markets, and set up a European and American marketing team in Shanghai in 2021, hoping to use cross-border e-commerce and other new foreign trade   formats to cut in, through online + offline Omni-channel  layout, Strive to make breakthroughs in overseas European and American markets.

 Not only are leading enterprises speeding up their entry, but also many local factories are embracing this new  form of foreign trade during the golden period of  cross-border e-commerce booming to seize a new wave  of development.

 A person in charge of a factory said: “We are making  lithium battery charging tool kits. We have been OEM   for foreign big brands for so many years, and we have   enough confidence in the performance and safety of the products. Compared with other overseas manufacturers,   Qidong’s power tools have a great price advantage.      Obviously. Now the company continues to invest in research and development, and the products have passed GS, CE, ROHS and other tests and certifications, and our  cross-border business has continued to grow in the past  two years.”

 In the view of the person in charge, a solid industrial  foundation is one of the core competitiveness of Qidong electric tools to ride the wind and waves overseas. At the same time, he also deeply felt the increasingly strong  cross-border e-commerce atmosphere in Nantong in recent years.  ”Nantong has introduced many policies that are favorable to cross-border e-commerce. There are also more services, training, and large-scale exhibitions related to cross-border e-commerce,” he said.

 It is understood that in recent years, Nantong is continuing to promote the “industrial belt + cross-border e-commerce” model, and through measures such as policy support, cross-border e-commerce basic talent training,  and opening up cross-border e-commerce full value chain comprehensive services, it has attracted traditional foreign trade companies to engage in Cross-border e-commerce, while focusing on brand building, promotes  the upgrading and transformation of Nantong’s  characteristic industrial belt. With the joint support of the government, enterprises, and social forces, Nantong has  deeply cultivated the fertile soil for the development of  cross-border e-commerce and continuously released its  development potential.

Post time: Apr-24-2023